A note from our co-founder
Lidia Sabra

Today is my birthday, and I’m officially a year older. Today is the day I birth something new – something that has been brewing in my heart and in my soul for years.
Today is the day I start with intention. Today is the day my “Lidia Beauty” brand is no longer simply a place for my random musings, and no longer something I come back to once every few months and then let fade off.
So, my quick summary on what this is all about is this –
I have always loved helping people look and feel beautiful.
After years of filming beauty content, I felt empowered to take my journey one step further. I wanted to create a brand that put the transformative power of makeup in your hands. I thought back to my freelance days, remembering the need for products that could be multi-purposed. I factored in the most helpful shades and formulas that were missing from the current market, and even the packaging was designed to bring an experience to life, and make you feel something. I wanted you to have access to the most prestige, innovative products without breaking the bank for the everyday woman. With lots of time, research, and even more love, Lidia Beauty was born. If you already know me, you’re already familiar with this passion of mine. If you’re not, well then, sit back and get ready for an experience that will make you a client for a lifetime.
BEAUTY FOR ALL
-Runaway collection is inspired by Runaway and The Follow Me book series by Helen Hardt.