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About Lidia Sabra

A note from our co-founder, Lidia Sabra: Today is my birthday, and I’m officially a year older. Today is the day I release something new – something that has been brewing in my heart and in my soul for years. Today is the day I start with intention. It’s the day my “Lidia Beauty” brand is no longer a place for my random musings. No longer something I come back to once every few months and then let it fade away. Rather, now it’s a dream come true. Here is a quick summary on what this is all about – I have always loved helping people look and feel beautiful. After years of filming beauty content, I felt empowered to take my journey one step further. I wanted to create a brand that puts the transformative power of makeup in your hands. I looked back at my freelance days, remembering the need for products that could be multi-purposed. I factored in the most helpful shades and formulas that were missing from the current market; Even the packaging was designed to bring an experience to life, and make you feel something special. I wanted you to have access to the most prestige and innovative products without breaking the bank. With lots of time, research, and abundant love, Lidia Beauty was born. If you already know me, you’re already familiar with this passion of mine. If you’re not, well then, sit back and get ready for an experience that will make you a client for a lifetime.